Would you like to use “Emoji” in social networks?


Emoji is a kind of communication tool which are frequently used in emails and instant messaging.  Word of “Emoji” is a Japanese one. “E” means pictures and “moji” means character or letter.  As you know, unlike other Asian countries,  LINE is the most popular  instant messaging apps in Japan.  LINE has a lot of “stamp” to convey messages and emotion without texts.  This stamp is “embedded graphics”,  therefore we can communicate with stamp only. Most of young generations from high school students to young business men/women in Japan use LINE and its stamps very frequently. It was started in  June 2011 and  its stamp has been getting popular with younger generations 1. Now emoji is international and used all over the world.  If you go to the Emojipedia, you can find a lot of emoji there.  Yes, some of my article readers use emoji because I received the greetings with emoji from them in Linkedin.


In my view,  there are several reasons why emoji was so popular with younger generations.  The biggest one is “Comics” which is called “Manga” in Japanese. From TV programs to magazines, there are so many characters in Manga. “Doraemon“2 is one of the most famous characters.  Some of them are older than I am.  Therefore the younger generation in Japan can be very familiar with emoji because they are very similar each other.


As emoji usually has no words, it can be automatically international.  It is easy to use and effective to communicate beyond language barriers.  Recently emoji is used in international business.  🌍🌎🌏


Before the internet appeared,  the way to communicate was very limited. The telephone was mainly used and letters were not so convenient as it took time to communicate. When the internet appeared and emails started being used,  the method of communication was completely changed.  Text could be exchanged instantly all over the world.  Now we are in the age of instant messaging apps. Emoji becomes one of the new wave to enhance communications. 👍👍👍


I think emoji is getting more popular all over the world.  In addition to that, new tools of communications might be introduced in the future as technologies are developed.  I am not so sure what comes next so far.  One of the candidates is images and short movies. But we need more consideration how they can be implemented in order to  convey our message and emotions effectively.  It is difficult to answer.  With artificial intelligence, it might get breakthrough to do that.


17th July is World Emoji Day, so would you like to start using emoji?  Yes, I will try it anyway, even though I am a beginner of emoji. 😀😀😀




1.  LINE Corporation website,  http://linecorp.com/en/company/info

2. Doraemon is a Japanese manga series written and illustrated by the manga writing team Fujiko Fujio.  Wikipedia,  https://en.wikipedia.org/wiki/Doraemon


Note: Toshifumi Kuga’s opinions and analyses are personal views and are intended to be for informational purposes and general interest only and should not be construed as individual investment advice or solicitation to buy, sell or hold any security or to adopt any investment strategy.  The information in this article is rendered as at publication date and may change without notice and it is not intended as a complete analysis of every material fact regarding any country, region market or investment.

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